Building Financial Confidence Since 2019
We started with a simple belief—business owners deserve straightforward financial education
Most finance resources speak in jargon. We decided to change that by creating content that actually makes sense to people running real businesses in South Korea and beyond.
From Confusion to Clarity
Back in early 2019, I watched too many capable business owners struggle with basic finance concepts. Not because they weren't smart—but because most educational resources were either too academic or too simplified.
So we built something different. A platform that explains cash flow analysis the same way you'd explain it to a friend over coffee. That breaks down balance sheets using real business scenarios instead of textbook examples.
Our first course had 12 students. By mid-2024, we'd worked with businesses across manufacturing, retail, and services. Each one taught us something about what actually helps people understand their finances.
Supporting businesses across 5 major industries
What Drives Our Work
These aren't corporate values written by a committee. They're principles that guide how we create every piece of content.
Plain Language Always
If we can't explain a concept in straightforward terms, we don't understand it well enough. Complex ideas deserve clear explanations.
Real Business Context
Every example comes from actual business situations. We skip the theoretical and focus on what matters when you're making decisions on Monday morning.
Honest About Limits
Finance education can improve understanding and decision-making. It won't magically fix business problems. We're transparent about what learning can and can't do.
The People Behind the Platform
We're a small team focused on creating content that genuinely helps. No massive departments or corporate hierarchy—just people who care about making finance accessible.
Henrik Dahlgren
Spent 15 years explaining finance concepts to business owners who thought balance sheets were meant to confuse them. Still believes the best financial education happens through real conversations.
Callum Fitzroy
Worked in three different industries before joining us in 2021. Brings a practical perspective on what business owners actually need to know versus what textbooks think they should learn.
How We Build Our Courses
Every course follows the same three-part process. It keeps us focused on creating content that serves real learning needs.
Talk to Business Owners
We interview people running actual businesses about their finance challenges. Not surveys—real conversations about what confuses them and what they wish they understood better.
Build Practical Examples
We create scenarios based on real business situations. Every cash flow example, every budgeting exercise reflects decisions people actually face in their work.
Test and Refine
Small groups review early versions and tell us what works and what doesn't. We revise based on their feedback until the content genuinely helps people learn.
Based in Jeonju, Supporting Businesses Everywhere
Our physical location is in Jeonju, serving the South Korea market. But most of our work happens online, which means we can help business owners regardless of where they're based.
We run in-person workshops occasionally—usually in autumn or early the following year. Most learning happens through our online platform though, which gives people flexibility to learn at their own pace.